Test Bank Marketing Channels A Management View 8th edition by Bert Rosenbloom

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Marketing Management Knowledge and Skills 10th Edition by Peter and Donnelly Test Bank

Marketing Management Knowledge and Skills 10th Edition by Peter and Donnelly Test Bank


Table of Contents Part I: MARKETING CHANNEL SYSTEMS.
1. Marketing Channel Concepts.
2. Marketing Channel Participants.
3. The Environment of Marketing Channels.
4. Behavioral Processes in Marketing Channels.
Part II: DEVELOPING THE MARKETING CHANNEL.
5. Strategy in Marketing Channels.
6. Designing Marketing Channels.
7. Selecting Channel Partners.
8. Target Markets and Channel Design Strategy.
Part III: MANAGING MARKETING CHANNELS.
9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management.
12. Promotion in Marketing Channels.
13. Logistics and Supply Chain Management in Marketing Channels.
14. Evaluating Channel Member Performance.
Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS.
15. Online Channel Systems and Management.
16. Franchise Marketing Channels.
17. Marketing Channels for Services.
18. Global Marketing Channels.
Part V: CASES.
Product details: Language: English
ISBN-10: 0324316984
ISBN-13: 978-0324316988
ISBN-13: 9780324316988
Author: Bert Rosenbloom
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